Shakil is well versed in all aspects of production, in a wide array of spheres. From photo and film shoots, all the way to mixed reality experiential installations, Shakil has successfully managed all types of projects and activations in the advertising and entertainment worlds.
PHOTOSHOOT: Fujifilm Instax Editorial
With digital photography being so widespread and accessible thanks to the advent of the smartphone camera, Fujifilm was able to capitalize on a counterculture of people wanting to go back to the roots of the craft, with their analog film Instax cameras. My team was tasked with putting together a shoot that showcased the creativity that the average Instax user should strive for, and were given complete creative freedom to meet that end. Collaborating with a team of set designers & stylists, we fabricated an entire set out of construction paper, and carefully posed and positioned our model in multiple positions & outfits across the entire set in order to create the above image.
EXPERIENTIAL: Target Bulls-Eye Lodge
For Super Bowl LII, the Target Plaza Commons space was opened to the public and transformed into the Bullseye Lodge. Decked out with a Minnesota-inspired north words theme and filled with exciting activities, I worked with Wasserman Media Group to bring a personalized experience to the event that would make fans the star of the show.
Inspired by iconic touchdown celebrations like the Ickey Shuffle and the Dirty Bird, fans were given the opportunity to record their best touchdown dance and watch it be projected from the top of Target Plaza for all the city to see.
Utilizing the skeletal tracking features of a Kinect, fans were recorded storming our mini-field outside of the Bullseye Lodge and celebrating crossing the goal line for a touchdown. The recordings were then sent to the LED screen at the top of Target Plaza where their touchdown dances lit up the city skyline from one of the tallest buildings in downtown Minneapolis!
EXPERIENTIAL: IBM Think Conference Interactive Activations
IBM Think is a first-of-its-kind business and technology event showcasing IBM products, with inspiring sessions, engaging conversations, and revolutionary keynotes. This year, IBM and George P. Johnson tasked my team at Future Colossal to to create engaging content that would showcase their Power 9, Quantum, and Z technologies. To increase user engagement with the content, we employed our custom software to transition the videos when individuals entered and exited the space, while utilizing custom coded SICK LIDAR sensors as the trigger mechanism.
EXPERIENTIAL: Warner Bros - Geostorm Storm Simulator
Warner Bros. called upon me and my team at Future Colossal to give fans a chance to step inside another world. For their upcoming disaster-themed film, Geostorm, Warner Bros. invited individuals from all over the world to step into our interactive simulation of a raging storm.
Simultaneously rolled out across three continents, the simulator materialized as a custom fabricated 10'x5' booth. Powerful fans, haze machines, booming subwoofers, and flashing lights filled the storm simulator, with all effects linked together and managed by our proprietary control box. Hit with the storm’s buffeting winds and rain, fan reactions were captured from multiple angles to create a variety of branded takeaways to prove they have what it takes to brave the shock of the storm.
Safely outside the booth, fans could also experience being one of the hackers from the film. Wielding a touchscreen interface attached to the simulator, they controlled the storm that raged inside.
SOFTWARE: MonsterfulVR MLB Training App
MonsterfulVR, a partner company of Future Colossal, tasked me and my team to create a realistic batting experience for budding baseball players and professional players alike. Enter RBI VR: a full fledged virtual batting cage developed completely in Unity and utilizing custom tracking via HTC VIVE hardware. Custom pitch speeds, trajectories, and torque were measured from six of MLB's top pitchers: Justin Verlander, Corey Kluber, Clayton Kershaw, Chris Sale, Dallas Keuchel, and Max Scherzer. This training app has made its mark around the league, being featured at the MLB Winter Meetings, as well as having a variant deployed for the Detroit Tigers development program.